Challenge: Launch Fundy Gin - a supremely sippable spirit produced with local botanicals and dulse from the Bay of Fundy, Nova Scotia, in New York - a competitive marketplace with a dynamic cocktail scene and discerning influencers.
Solution:
Crafted compelling tagline and messaging. Ideated, directed, and created dynamic website content and copy.
Researched, identified and negotiated charitable partnership with the Whale Sanctuary Project - a nonprofit organization building a seaside sanctuary for formerly captive whales in Nova Scotia.
Launched the brand via a strategic series of trade initiatives including participation in Bar Convent and TOTC.
Drove deeper digital awareness via strong influencer partnerships, and a solid media outreach program.
Expanded trade immersion and interest via imaginative bartender contest culminating in a trip to Nova Scotia.
Results: FeastPR’s creative encapsulation of Fundy’s unique attributes, and strategic campaign development touching trade, media, and consumers, ensured a successful launch in the NY market, an essential step towards national growth.
Total Digital and Media Impressions: 18,975,354
